Trade shows are busy and competitive environments. Your competitors are everywhere, trying hard to get visitors’ attention. In such an environment, you need more than innovative products and services. You need an exhibit space that radiates innovation and attracts visitors. Your exhibition stand design must appeal to visitors and invite them. But how do you ensure that your stand is visually appealing and gets the maximum traffic? What are some of the tips for creating an award-winning stand design?
Let’s look at some top tips to help you create an exhibition stand that wins at every event.
Follow the Latest Design Trends
If you want an award-winning stand, keep yourself abreast with the latest trends in graphics, materials, and architecture. The exhibition industry is evolving. Each year, we witness new technologies like augmented and virtual reality and artificial intelligence used smartly in exhibition stands. Also, the architecture of exhibition stands is a lot different than it was a decade ago. Further, the emphasis on sustainability has introduced eco-friendly materials in the industry. So, include the latest stand design trends in your stand.
Keep an Open and Welcoming Layout
Your exhibition stand must have ample open spaces for visitors to move freely. A congested exhibition stand with little to no space for movement can avert visitors. If you have a small space, then design your stand to utilise the space smartly. Build smart storage spaces to hide away extras. Ensure that you have space for visitors to move around and explore your offerings. Don’t make them feel trapped.
Use Lighting and Colour to Attract Attention
Lighting and colours play an important role in enhancing your stand’s look. Exhibitors often overlook these elements. However, proper use of lighting and colours can set the tone of your stand. But be mindful of the colours you use. Don’t drift away from your brand colours. Include your brand colours smartly throughout the stand. You can use lighting to highlight certain products and areas of the stand.
Don't Forget Your Brand
While it is important to make your stand visually appealing, it shouldn’t be at the cost of your brand. Highlight your brand with every element you use. Ensure your brand name and logo are clearly visible to the visitors. Your brand’s key messages must be highlighted for visitors. You must use the local language as well to appeal to local visitors.
Include Interactive Elements
Don’t make your exhibition stand just a structure of wood and plastic. Bring it to life with interactive elements. You can host a competition, give freebies, or just build a photo booth for visitors to enjoy. These elements will make your space more inviting and interactive and make visitors spend more time. You can pitch them about your products and services while they are having fun.
Create a Relaxing Area
Exhibitions can be tiresome. Visitors often look for a space of relaxation. You can include a place to relax in your exhibition stand design. Ensure that you highlight your brand so that visitors notice you when they are relaxing. You can add some refreshments for the visitors. This will make a positive impact.
Are You Ready to Design an Award-Winning Exhibition Stand?
These 6 tips will allow you to create an exhibition stand design that will appeal to event attendees. Just remember to follow the latest trends, keep an open space, use colours and lights, include interactive elements, and create a space for relaxing. With these simple tips, you can create an exhibiting space that invites visitors and makes them stay for long.
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