How to Choose the Right Stand Size: Trade Show Standards in Europe

The difference between striking out and blending in at your next exhibition highly depends on the exhibition stand design and its size. Exhibitions in Europe are known for their diversity and provide a platform for companies of all kinds to exhibit their goods and services. Knowing the requirements for stand sizes in Europe is essential to your success, regardless of the size of your company.

Why Stand Size Matters?

The size of your stand is crucial for its design. It determines how much room you need to exhibit your goods, interact with customers, and convey your brand message. A stand that is too tiny might make you feel confined and unable to create a big impression, and a stand that is too big could break the bank without adding much value. You must find the ideal balance. Here are a few points to remember:

• Your design objectives will help you select the appropriate stand size. Larger or double-decker stands to complement strong, eye-catching displays, while smaller modular platforms (10x10) are appropriate for straightforward setups.

• Think about how guests will engage with your display. While larger booths (20x20, 30x30) allow for more intricate displays and deeper connection, smaller or modular exhibits are best for fast conversations.

• Larger stands are more expensive, but a smaller, cleverly planned area may have just as much impact. Make sure your stand complements your brand and is within your means. For this, you will require custom exhibition stands.
  

Common Stand Sizes at European Trade Shows

Exhibition standards might differ. Therefore, it is important to have some understanding of conventional stand sizes if you are exhibiting in Europe for the first time. European exhibits usually have a range of stand sizes, from 10x10 stands to 40x40 stands, which are much bigger setups. Planning an exhibition stand design might be aided by being aware of the usual sizes:

• 10x10 Stands: Best suited for smaller companies or first-time exhibitors. These stands offer a compact space for simple setups like pop-up displays or banner stands.

• 20x20 Stands: If you are looking to make a stronger impression, 20x20 stands offer more room to incorporate functional elements. These components are usually beneficial in custom exhibition stands or modular exhibits. You can add seating areas or product showcases for greater engagement.

• 30x30 Stands: These stands are perfect for established brands with complex products or services. A larger space allows for interactive displays. This kind of stand offers an immersive & engaging experience.

• 40x40 Stands and Larger: It is ideal for large-scale companies that want to dominate the exhibition floor. country pavilions are the most common examples of these stands.
  

European Trade Show Standards: What to Keep in Mind

Regulations and requirements for exhibitions vary greatly across European and non-European countries. For instance, height limits at some venues could interfere with your intentions to set up double-decker stands. Others could have rules regarding the layout of country pavilions. To prevent any last-minute shocks, you must get familiar with the specific regulations of the show you are visiting. Furthermore, bear in mind that European viewers frequently like simple, straightforward designs over ostentatious or imposing arrangements. This implies that regardless of the size of the stand, your exhibition stand design should emphasize simplicity & ease of use.

Final Thoughts: Picking the Perfect Stand Size

Your stand size should match your objectives, budget, and exhibition stand design. If you are still confused; connect with Messe Masters. We are a leading exhibition stand builder in Europe. We make sure you exhibit effortlessly. Our professional will guide you about the size and design of your exhibition stand. Contact us now!